Launched a new participant campaign, creating targeted pre- and post-event email journeys and curated welcome kits with track-day essentials and keepsakes to enhance the first-time HOD experience.

Collaborated with designers, photographers, and videographers to produce high-impact social media content that increased engagement and drove event sign-ups.

Analyzed registration data and campaign performance metrics to optimize marketing strategies, improving conversion rates and audience targeting.

Represent OpenBay Garage at regional automotive events by setting up and managing branded booths, tents, flags, and promotional giveaways to drive visibility and engagement.

Actively engaged with attendees to explain membership benefits, services, and community offerings, helping convert interest into new customers and followers.

Built strong brand presence through friendly, knowledgeable interactions while gathering attendee feedback to support future marketing and event strategies.

Achieved 15.75% follower growth in 4 months by developing and executing social media strategy, including photo selection, caption writing, Reels creation and collaborations with drivers.

Increased engagement rate to 6% across all post types through data-backed content planning, targeted audience engagement tactics and visually compelling storytelling.

Managed social media calendar using Asana (project management platform) to organize content plans, artwork schedule, photo/video assignments and delegate tasks across the team for seamless execution and communication.

Streamlined race day timelines and shot lists, coordinating with photographers and videographers to ensure efficient coverage and delivery of high quality content for events and marketing campaigns.

Designed a professional partnership proposal deck that helped secure new sponsorships and strengthened brand collaborations.

Trained team member on social media strategies, sharing tips on content creations, analytics and planning to improve engagement and workflow.

Designed social media templates to streamline content creation and promote monthly calendars, blog posts and upcoming events.

Produced a 3-part promotional video for the High-Performance Driving Experience class, managing shot planning, filming and collaboration with staff.

Elevated single-ticket on-sale revenue by 34% by aligning various marketing strategies.

Acquired ~14,000 new households each season by developing a New-To-File automation that inlcuded custom conditions/logic and email, push notification and paid social media follow-ups.

Boosted awareness of concerts by collaborating with multiple departments to orchestrate a range of promotions.

Pioneered innovative marketing strategies that align with trending demographic reports.

Increased concert attendance by directing major campaigns and consistently assessing their efficacy.

Provided valuable insights and informed strategic decision-making at the highest levels of the organization by generating accurate engagement reports.

Collaborated with a team to efficiently line up 50+ cars on the pre-grid, ensuring accurate positioning and timely starts.

Coordinated seamlessly with track marshals to manage car staging, track departures and returns to pre-grid or the pits.

Monitored track conditions and communicated hazards to ensure driver and spectator safety during the event.

Collaborated with race officials and track personnel to respond swiftly to incidents and enforce race regulations.

Efficiently checked in drivers and volunteers, ensuring accurate registration and smooth event operations.

Supported event setup and takedown, including signage placement and equipment organization, to create a welcoming environment.

Addressed and resolved on-site logistical challenges to ensure smooth event execution.